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There are a couple of reasons why you may be outranked by your competetion. I am going to explain how and why you could be outranked.

Reason #1 

They have more content than you. When having a website it is important to have a little content to keep the lazy reader interested, but to have enough for Google (or any other search engine) to process and deem you as a reliable source and business for your niche. When creating a website it is important to try and have 1500 words on your home page, 750 words on each service page, and around 250 words on your About Us page.

Reason #2 

They have more keywords and better keywords. An example of a keyword would be if you are a plumber in Chicago and a customer Googles "Plumber Chicago IL." The more you have this phrase on your website, the better you will be ranked for it and the more you will pop up when searched.

Reason #3

Better and more backlinks. Backlinks are the number of times you are mentioned on another site such as Yellow Pages, Yelp, etc. More backlinks does not always mean you will rank better. As many things in life backlinks are the same, quality over quantity.

Does all of this sound like something you may need help improving? If so, call 303-325-5550 to speak with an expert in SEO and all things digital marketing.

Did you know 30% of mobile searches are related to location? Getting on to Google Maps can be one of the things you can do for your business. In a few simple steps I can help you improve you business.

1. Go to “Google Business Profile” (f.k.a. Google My Business)

2. Click Manage Now and then Create Account (For My Business)

3. Fill out your business information form

4. Verify your business

5. Confirm your business

6. Check details and implement SEO (this is where we can help)

The average adult spends around 2.5 hours every day on social media. That becomes a large portion of what we see on a day to day basis. 

So why not put yourself and your business right in front of their eyes. Your competitors may already be doing this, so what is stopping you?

People enjoy interacting with others who share their interests and exchanging ideas. We hang out with individuals who share our interests in movies, music, and football teams. There is no exception whether using a well-known service or making purchases from the same company. 

Imagine that you could assemble such a group and exert control over them by speaking to them in the "language" they enjoy. The ideal instrument to assist you grow an audience for your business is social media. 

By the way, this capability can be used across a variety of platforms. Perhaps the two most well-known are Facebook and Twitter. It's simple to set up, and with the assistance of professionals, you may dominate your local competitors. 

Another thing that can come of you using social media to your advantage is a way of building your brand. Branding helps you make decisions every day subconsciously. When you go the store are you going to buy the name brand groceries or some cheap store brand knock off. If your car breaks down are you going to replace your tires with a brand name you trust or a brand you have never heard of? I'm sure you think the same way most Americans do and are going to go with the trustworthy brand.

The likelihood that someone will click on your website increases as you go up the search results rankings. Due to short attention spans, people tend to be drawn to the first few results they come across when searching for an immediate fix to a problem.

The most efficient approach to accomplish this and rank among the top results on a search page is through SEO. So that brings up the question. Will SEO work for me? Short answer "yes." The real question should be how can I make SEO work for me? SEO is not just as simple as throwing together backlinks and hoping for the best.

The things that worked in 2020 may not work the same in 2024. Google is the decider in how they change the algorithm and we are the deciders on how we keep up to date with them, and here at Forward Momentum Digital Marketing we are always up to date on ways to increase your businesses online presence and lead generation.

The fact that SEO strategies don't provide rapid fixes is one of its few drawbacks. 

Many website owners anticipate seeing a return on their investment in a matter of weeks, but the truth is more along the lines of months.

In actuality, it typically takes four to six months for SEO strategies to "work," or for you to see a return on your investment. This does not imply that you won't get results sooner. Just be careful not to abandon your SEO campaign too soon.